The 19th century signalled a different approach to cosmetics. Since pale complexion is a symbol of aristocracy, more men and women are trying to look pale. They would use hydroxide carbonate which unfortunately has negative and toxic effects on the body. Later on, zinc oxide replaced the toxic substance.
Aside from class distinction, makeup was started to be used to get a younger look. This helped them deceive people of their true age. Powdered paper became popular. They were used with the same purpose of current powders, they were used to remove the shine.
World War II slowed the manufacturing and development of makeup. There are more important things that these items. But after the war, the cosmetic industry started to recover and never looked back. More and more women, and also men, started to purchase cosmetics to improve and enhance their physical features.
During the 1970s, a different trend started to materialize. Mineral makeup which consists pure and fine minerals was applied straight to the face. This mineral makeup did not undergo any chemical process which would inject chemicals and preservatives. Until now, this industry is continually growing.
All in all, one should realize that mineral makeup did not just appear out of nowhere or is just a recent discovery. Although, it is still not mass produced, it is increasingly getting popular among women. Since most people nowadays are paying more attention to their chemical intake and its effects on the body, there is now a trend on healthy lifestyle.
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